The Final Information to WordPress Plugins: 17 Examples & How

From blogs to complicated portals and enterprise web sites, hundreds of thousands of web sites are powered by WordPress. The truth is, over 500 new websites are constructed on the open-source content material administration system (CMS) each day.

Driving the platform’s reputation is its mixed ease of use and adaptability. WordPress offers customary performance to permit any consumer to get a website up and working very quickly.

You may create posts and pages, handle and schedule content material, e-book appointments, assign consumer roles, add and insert pictures and different media, and average feedback proper out-of-the-box.

Let’s say you do all that and need to proceed constructing your website by customizing your login web page or including social proof to your posts and pages, for instance. Since WordPress is open-source, you can prolong or modify the supply code to create almost any performance your website wants. Such flexibility is a big attraction for builders.

However what if you happen to’re not a developer and don’t have a lot expertise coding? In that case, you should utilize a plugin.

WordPress plugins are like apps in your cellphone. You may obtain or buy them so as to add or improve the performance of your WordPress website.

Plugins permit WordPress customers to create highly effective websites with out touching a single line of code. As content material administration methods proceed to democratize net design and abate the dependency on net builders and designers, plugins are an more and more integral a part of how we create and eat content material on the web.

This put up gives you an summary of what WordPress plugins are, how they work, and a few well-liked examples.


What’s a WordPress plugin?

A WordPress plugin is a bit of software program that “plugs into” your WordPress website. Plugins can add new performance or prolong present performance in your website, permitting you to create nearly any form of web site, from ecommerce shops to portfolios to listing websites.

Plugins could make small tweaks in your website or large adjustments, relying on their options. For instance, you can use a plugin so as to add a WhatsApp share button to your website or to create a totally multilingual website. Or, if you happen to run an ecommerce enterprise, you would possibly add a plugin to help with cost gateways. 

Whereas many make adjustments to the entrance finish of your website, some plugins make adjustments on the again finish so upkeep is less complicated to your workforce. These plugins would possibly assist you to scan your website for damaged hyperlinks or run A/B assessments, for instance.

As talked about, there are plugins which have the facility to help with virtually something you can consider in your website. There are plugins that improve your contact kinds, make lovely sliders, backup your website in case of information failure, and make electronic mail opt-in simple — plus a lot extra.

To get began with these plugins, it’s important to add them to your WordPress website. There are a number of methods so as to add and replace WordPress plugins each manually and robotically. For instance, you are able to do so out of your dashboard, from the official WordPress plugin listing, or from third-party websites. Plugins from the official listing may be robotically put in in a single click on, whereas some premium plugins must be manually put in by way of FTP.

When you’ve discovered a plugin that’s proper to your website, you possibly can comply with this step-by-step tutorial to put in a plugin.

Now that we have now a greater understanding of what plugins are, let’s take a more in-depth have a look at how they work.


How do WordPress plugins work?

Plugins assist you to add or prolong the performance of your WordPress website with out altering core WordPress recordsdata. Plugins use entry factors, formally often called filter and motion hooks, offered by the WordPress Plugin API to “hook into” the supply code. These entry factors and strategies will name the features of the plugin at particular instances and modify the default habits of WordPress.

A plugin developer who needs to make use of the WordPress Plugin API to create a plugin will begin by making a PHP operate to, say, delete feedback with profanity from their website. Then they’ll hook the operate to a selected occasion, reminiscent of saving feedback to the WordPress database or publishing a put up, through the use of the add_filter() operate or add_action() operate.

Let’s say this developer needs to create a plugin that provides a line of textual content that claims “Thanks for studying!” beneath each put up on a WordPress website. In that case, the operate of the plugin can be including “Thanks for studying!” to a put up and the occasion that triggers the operate can be publishing a put up. So their plugin file would look one thing like the next:


* Plugin Identify: Thank You Plugin

* Plugin URI:

* Description: The very first plugin that I’ve ever created.

* Model: 1.0

* Creator: Your Identify

* Creator URI:


add_action( ‘the_content’, ‘my_thank_you_text’ );


operate my_thank_you_text ( $content material ) {

return $content material .= ‘

Thanks for studying!



Now let’s say you’re a website proprietor who needs so as to add this performance to your website. If this plugin isn’t out there within the official WordPress listing, you then would obtain the plugin as a zipper file and put it aside within the wp-content/plugins folder of your listing. This might robotically set up the plugin to your WordPress website.

You’d then navigate to Plugins in your admin dashboard. When you positioned the newly uploaded plugin from the checklist of put in plugins in your website, you’d simply click on the plugin’s “Activate” hyperlink and be all set! From then on, each time you printed a put up, the road “Thanks for studying!” can be robotically added to the underside of the put up.

If this appears like loads of work, you then is likely to be questioning why individuals use plugins as a substitute of enhancing core WordPress recordsdata so as to add performance to their website. That’s as a result of, when updating to a brand new model of WordPress, all of the core recordsdata — and any edits made to them — are overwritten. So as to add that very same performance in your up to date website, you’d have to return in and edit the core recordsdata once more.

Nonetheless, if you happen to set up plugins so as to add performance to your website, you then simply want to fret about maintaining the plugins up to date.

Now that we perceive what plugins are and the way they work, let’s have a look at some plugins that may add important options to your WordPress website.

Should-Have WordPress Plugins

WordPress affords important customary performance to get you publishing visible content material as quickly as potential to draw your target market. Nonetheless, it’s lacking some key options that can assist you have interaction and delight these guests. The must-have WordPress plugins beneath may help optimize your content material, improve your website or touchdown pages, advance your conversion technique, and hold your guests coming again.

HubSpot WordPress Plugin

HubSpot’s WordPress plugin affords an array of gross sales, advertising, and CRM options. The plugin permits you to have interaction guests with dwell chat and chatbots after which convert them into leads with kinds and popups. You may nurture leads by constructing responsive electronic mail drip campaigns and advertising automation campaigns. You may then use HubSpot’s built-in analytics to judge the affect of every of those gross sales and advertising actions.

This plugin not solely connects your WordPress website to HubSpot’s advertising, service, and gross sales instruments — it additionally connects your website to the HubSpot CRM. Meaning you possibly can simply handle your contacts, section them into lists, and see each interplay they’ve had together with your web site, from web page views to dwell chat conversations.

The most effective half? You are able to do all this with out leaving your WordPress dashboard.


This plugin is free however you possibly can improve to paid plans, beginning at $50 per 30 days. As what you are promoting grows, you could have to construct extra customized stories or enhance your advert spending, for instance. In that case, you possibly can try HubSpot’s improve choices.

Yoast website positioning

Merely creating and publishing high quality content material isn’t sufficient — it’s important to optimize it for engines like google to rank and appeal to new guests. The Yoast website positioning plugin is particularly designed that can assist you enhance your on-page website positioning to drive extra natural site visitors to your website.

Whether or not you need to create a catchy title, optimize your featured snippets, or rank for particular key phrases, Yoast’s strong vary of performance, together with a snippet preview, inside linking device, and readability and website positioning evaluation, automates and simplifies the optimization course of for you.

There’s a free and premium model of this plugin. The premium model unlocks much more options, together with a redirect supervisor and computerized inside linking recommendations. With over 135 million downloads, it’s probably the most downloaded website positioning plugin.


Wordfence Safety

Wordfence is likely one of the most complete WordPress safety options out there. It features a malware scanner that shortly alerts you about safety points and an endpoint firewall to stop assaults in your website. It additionally offers real-time visibility into site visitors and hack makes an attempt in your web site and two-factor authentication, amongst a collection of extra options, to guard your website.

There’s a free and premium model. The premium model contains extra options, together with real-time firewall rule and malware signature updates and IP blacklists. With over 3 million lively installations, Wordfence Safety is the preferred WordPress firewall and safety scanner.



For those who’re a non-coder, you possibly can nonetheless create the WordPress website of your goals through the use of a web page builder plugin like Elementor.

Elementor is a visible drag-and-drop web page builder with superior design capabilities. With this web page builder, you possibly can select from a whole bunch of templates after which customise them with Elementor’s cellular enhancing to create lovely and responsive pages. Elementor comes with dozens of widgets so that you could simply add buttons, pictures, carousels, and headlines, amongst different parts, to your pages.

It’s free however you possibly can improve to the premium plan for extra templates, widgets, animation results, and extra.



With UpdraftPlus, you’ll by no means have to fret about guide back-ups once more. You should use this device to back-up your recordsdata on to Dropbox or Google Drive, amongst different cloud platforms, and restore them with a single click on. Meaning if the day comes when your website will get hacked, your server crashes, or one thing goes improper with an replace, you already know your web site — plus all its associated recordsdata and databases — are protected.

There’s a free and premium model out there. UpdraftPlus Premium unlocks much more cloud storage choices, together with OneDrive and Azure, and comes with extra options, together with incremental backups and database encryption. With over two million lively installs, it’s the preferred scheduled backup plugin.


WP Rocket

WP Rocket is a robust caching plugin that gives a strong vary of options, together with cache preloading, GZIP compression, Google Fonts optimization, and DNS prefetching, to hurry up your WordPress website. What units WP Rocket aside from different pace optimization plugins is that it begins working proper out of the field as soon as put in and activated in your website.

WP Rocket is a premium plugin with plans beginning at $49 per 30 days.


For those who solely set up these six plugins, you’ll be in good condition. These instruments will show you how to enhance your website’s lead technology, website positioning, design, safety, and pace.

Nonetheless, if in case you have the time and assets to handle extra plugins, then you possibly can proceed to increase the performance of your website to higher meet the wants of your guests and back-end customers. Let’s try a number of the hottest plugins beneath.

Greatest WordPress Plugins

Some WordPress customers surprise if there’s such a factor as putting in “too many” plugins on their website. The reality is that your website’s efficiency relies upon extra on the standard than on the amount of plugins in your website. In the event that they don’t comply with WordPress’s coding requirements or aren’t recurrently up to date, then they will decelerate and even break your website.

Relatively than attempt to keep beneath some arbitrary quantity, simply make certain each plugin you put in provides a function that enhances the customer expertise in your website and isn’t simply cool.

Under we’ll have a look at a number of the most downloaded and extremely rated plugins available in the market. From optimizing pictures to integrating superior analytics, every can add worthwhile performance to your website.

Jetpack plugin

If you wish to set up as few plugins as potential, begin with Jetpack. Jetpack is a robust all-in-one plugin that helps your website with site visitors technology, website positioning, safety, website backups, content material creation, and neighborhood constructing and engagement. With this device, you possibly can see your website stats at a look, robotically share new posts to social media, shield your website from brute drive assaults, and extra.


With over 53 million downloads, Jetpack is the second hottest plugin of all time. There’s a free model, however you possibly can improve to a Private, Skilled or Premium membership.


Smush is WPMU DEV’s picture optimization plugin for WordPress. You may optimize each picture you’ve ever added to your website with one-click (so long as they’re 5MB or much less in measurement). Since picture recordsdata are typically bloated with information that isn’t wanted, optimizing and compressing your website’s pictures with Smush is an efficient and simple method to pace up your website.

Smush is free to obtain from the WordPress listing. There’s a professional model out there for these seeking to optimize a limiteless variety of pictures as much as 32MB. WP Smush Professional plans begin at $7 per 30 days.


Akismet Anti-Spam

Akismet Anti-Spam affords glorious spam safety to your WordPress website. By checking feedback and phone type submissions in opposition to a spam database, this device prevents your web site from publishing malicious content material. That approach, you’re solely responding to your loyal readers and never spambots.

This plugin is free, although you possibly can improve to premium plans beginning at $5 per 30 days for superior stats and precedence assist. With greater than 82 million downloads, Akismet is the preferred plugin of all time.


Monarch plugin

Monarch is a premium WordPress plugin that may show you how to enhance your social shares and followers. With this device, you possibly can create a customized set of social media share buttons and comply with buttons. Along with letting you select from dozens of social networks and profiles, it additionally affords many choices for the position and design of your buttons.

This plugin additionally offers an summary of your social media efficiency. Within the Monarch dashboard, you’ll discover your all-time stats (complete variety of shares, follows, and likes); your day, week, month, and yr stats; your highest performing posts; and particular person put up stats.


To make use of Monarch in addition to a collection of different instruments by Elegant Themes, you’ll must buy a membership for $89 per yr or lifetime entry for one-time charge of $249.

Google Analytics Dashboard Plugin for WordPress

MonsterInsights created this plugin to make it simple to attach your WordPress website with Google Analytics. Earlier than, you needed to both rent a developer or be taught so as to add Google Analytics code in numerous completely different areas of your WordPress theme to arrange this integration. With the Google Analytics Dashboard plugin, you possibly can arrange Google Analytics proper inside your WordPress dashboard with no developer or any code required.

This plugin is free, however you possibly can improve to the premium model for all Google Analytics monitoring options together with occasions monitoring, ecommerce monitoring, customized dimensions monitoring, well-liked put up tracing, affiliate hyperlink monitoring, and extra. With over 2 million lively installs, MonsterInsights is the preferred Google Analytics plugin for WordPress.



Let’s say you need to add or promote on-line programs in your WordPress website. In that case, you’d use a studying administration system (LMS) plugin like LifterLMS.

LifterLMS enables you to handle all points of your on-line programs — from administration to documentation to reporting — proper inside your WordPress dashboard. With this device, you possibly can create a limiteless variety of programs, generate coupons, incorporate quizzes into your curriculum, and hold observe of every part from refunds to membership orders.


The core plugin is free, however you possibly can add extra performance by buying particular person add-ons or bundles of add-ons.


In case you are seeking to monetize your website with affiliate hyperlinks whereas constructing belief together with your viewers, you’ll need to think about putting in an affiliate hyperlink administration plugin like ThirstyAffiliates. With ThirstyAffiliates, you possibly can cloak your affiliate hyperlinks with just a few clicks of your mouse. You may also handle, categorize, and customise these hyperlinks proper in your WordPress dashboard.


ThirstyAffiliates has a free and professional model with extra superior options, together with hyperlink scheduling and URL shortening. Paid plans begin at $49 per 30 days.

Envira Gallery

Envira Gallery helps you create responsive photograph and video galleries to your WordPress website. You may arrange your pictures into albums, show your picture thumbnails on a number of pages, and share your pictures on social media networks — all with none coding.

There’s a lite model of the plugin out there at no cost within the WordPress listing. Premium plans begin at $29 and embody superior options for creating devoted gallery pages, importing pictures from a Dropbox account, and extra.


We’ve mentioned many freemium and premium plugins. Now we’ll have a look at some free plugins you possibly can obtain to satisfy particular wants in your website with out spending extra of your finances.

Free WordPress Plugins

Let’s say you’re simply taking what you are promoting on-line and need to hold prices low. The excellent news is that there are over 55,000 free plugins that you may obtain from the WordPress listing to customise your website.

Nonetheless, as a result of free plugins don’t include warranties or assured assist, be sure that a plugin has been not too long ago up to date and has good critiques earlier than putting in it in your website. Under let’s have a look at a some highly-rated free plugins.


WooCommerce is a versatile plugin that lets you arrange an ecommerce retailer in minutes. With this device, you possibly can simply create product, cart, and checkout pages. You may also settle for a wide range of cost strategies and supply completely different transport choices, together with free and flat charge transport.

WooCommerce additionally comes with built-in sorting choices and taxonomies in order that prospects can filter merchandise by worth, newness, reputation, scores, classes, tags, and different attributes to seek out precisely what they’re on the lookout for.


Google XML Sitemaps

Utilizing a sitemap plugin will assist guarantee your posts get listed quicker by Google, Bing, Yahoo, and different main engines like google.

As a result of Google XML Sitemaps helps all web page varieties and customized URLs, you should utilize this plugin to create particular XML sitemaps that assist search engine crawlers perceive the construction of your website and retrieve it extra effectively. Google XML Sitemaps permits you to set particular pages for precedence indexation and robotically informs engines like google about new posts and pages.

With a couple of million downloads, this is likely one of the hottest sitemap plugins for WordPress.



For those who run a WordPress website, you don’t need to danger dropping guests or damaging your website’s website positioning due to damaged hyperlinks. Redirection is a free redirect plugin that may show you how to deal with these errors with out having to manually change them. With Redirection, you possibly can simply create and handle 301 redirections and hold observe of 404 errors.

With over a million lively installations, Redirection is the preferred redirect supervisor for WordPress.


Improve Your Web site with Plugins

Whether or not you need to add kinds and dwell chat to your website, robotically compress and cut back your pictures, or scan your site visitors for malicious IP addresses, plugins can add or prolong the performance of your WordPress website. This may help you anticipate and meet the wants of your shoppers right now and sooner or later.

Initially printed Mar 2, 2020 7:00:00 AM, up to date March 31 2020


WordPress Plugins

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